The word endorsement could simply mean giving a thumbs up. Many companies use sports personalities to give a thumbs up to their products and services so that they can win public trust which r6esults in more business. When the player signs the endorsement contract, they will have granted the company permission to use their name, image or likeness in the promotion of their product.
Agent and Athlete Compensation
Compensation will most likely be the primary concern for the athlete as well as the company offering the contract. Agents should note details for royalties, incentives, free products, testing products and fixed fees, and discuss these with the athlete in detail.